About Kailey
I'm a Business Administration student at Ferris State University with a 3.87 GPA, a minor in Marketing, and a background in accounting that gives me a slightly unusual lens on creative work — I love a beautiful campaign, but I also love the spreadsheet behind it.
My approach to business is defined by the Three P's: Patience, Persistence, and Perseverance. It's the philosophy that's carried me through a Bachelor's program, a Delta Mu Delta leadership role, and the daily work of building digital identities for real clients. I thrive in positive company cultures where I can contribute to memorable brand storytelling — the kind that connects with people and delivers measurable results.
I specialize in building cohesive digital identities across social, web, and print, and I'm always looking for the next opportunity to turn a good brand into a great one.
Resume
The full version, with everything in one place.
Education
Ferris State University / Southwestern Michigan College
Bachelor of Business Administration, Digital Professional Marketing (Minor)
Expected May 2026
Ivy Tech Community College
Associate's, Accounting
2019
Certifications
- Google Analytics Certified
- HubSpot Social Media Certified
- Hootsuite Social Listening
Accomplishments
- Dean's List
- Delta Mu Delta National Honors Society Member
- Founded and maintains the Nu Gamma chapter's social media presence
- Delta Mu Delta Honors Induction & Recognition Ceremony, Nu Gamma Chapter of Ferris State University April 26, 2026 · View Ceremony Program →
Objective
Dynamic Marketing Professional with over 2 years of experience driving digital engagement and brand growth. Proven track record of elevating online presence through high-impact creative development and data-backed strategies, including a successful initiative that increased social media engagement by 40% for a professional honors organization. Expert in leveraging Google Analytics, HubSpot, and Meta Business Suite to optimize SEO and audience reach.
Experience
M&V Pro Services — Social Media Marketing Assistant
Jan 2022 – May 2023
South Bend, IN
- Executed marketing plans and budgets across multiple brands to drive growth.
- Led engagement and visibility on Facebook, Instagram, and Yelp.
- Monitored ROI and campaign data to optimize marketing strategies.
- Designed infographics and wrote blogs tailored to specific brand voices.
- Produced high-quality photography and video for digital platforms.
Eye Care Associates of Michiana — Technician
May 2023 – Oct 2023
Mishawaka, IN
- Ensured peak equipment performance and safety through diligent operation and routine inspections.
- Minimized downtime by rapidly diagnosing and resolving technical issues.
- Collaborated with teams to improve operational efficiency and streamline processes.